The Art Factory Wedding Photographers

Kelli & JP’s Wedding | Dawn of the Dead Themed Wedding | The Art Factory Venue | Paterson, NJ Weddings | Apollo Fields Wedding Photographers

We typically like to meet our couples before their wedding to strategize day-of timelines. This meeting allows us to prioritize shot lists, identify venue logistics, and gives us an opportunity to get to know each other better over a beer. Yet a couple weeks ago because of scheduling difficulties, we defied this practice for Kelli and John Paul’s wedding at The Art Factory in Paterson, NJ. Despite the beautiful “industrial chic” labyrinth that is The Art Factory, the playfully enigmatic couple of Kelli and John Paul showed us that spontaneity really is the spice of life.

For those unfamiliar with The Art Factory, it is a 170-year-old group of warehouse-like buildings sitting on 5 acres in the crime-ridden city of Paterson, NJ. There are 21 multi-use buildings that contain 280,000 square feet that currently function as local artisan shops, photo and video studios, office space, and a wedding venue. It is Brooklyn caught between the gun-toting era of Biggie and mustache-wax-wielding hipster. The one-of-a-kind space offers a canvas for any creative mind and any creative vision. Get in before the first Whole Foods opens around the corner.

Kelli and John Paul’s aesthetic spun the Art Factory’s labyrinth of studios and corridors into a mixture of dark moodiness and playful light. Upon every warehouse window sill or broken brick wall sat a framed picture or memento of their relationship. Edison lights lit the path to the next room or memory. Kelli wore white while her bridesmaids donned black dresses with red roses. John Paul wore a custom-made old fashioned tux with long, rounded flaps, while his groomsmen boasted a classic look with red bow ties. The entire space felt uniquely them, as the bright colors of their attire and tattoos on their skin blended with the darkness and burst in the light.

The ceremony took place in a wide open room with high ceilings, brick walls, and white curtains. Exposed steel beams gave the space an industrial feel, but the wooden pews and handmade aspen tree altar rooted Kelli and John Paul’s marriage right back to earth. They welcomed many words from close friends and symbolized the union of their families as their respective mothers lit a single flame. Their guests laughed at unsuspected analogies for love and teared up during the vows. In a large room with tons of space, eyes were fixed upon the love that filled the air.

With all of the options what a wedding could be, I never imagined a couple walking into their reception to blaring heavy metal and sparklers. I never would’ve guessed that the groom’s garter belt dance would be modeled off this scene in Reservoir Dogs. I never pictured a realistic interpretation of two hearts resting upon the top of an immaculate cake instead of the plastic cookie-cutter bride-and-groom. There were so many aspects about Kelli and John Paul’s wedding that I didn’t expect and would’ve loved to plan for—but perhaps the lesson here—is that no amount of time or planning could’ve prepared me for the wedding I was lucky to experience.